WHO WE ARE
Welcome to i3 Gen
"Innovation distinguishes between a leader and a follower.”
Steve Jobs
"It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change."
Charles Darwin
"If you want something new, you have to stop doing something old."
Peter Drucker
"We need diversity of thought in the world to face the new challenges."
Tim Berners-Lee
At i3 Gen, we are not your usual consultants; we are evangelists for strategic planning, blending the craft of strategy wargaming with the art of strategic communications. Based in the UK, our consultancy serves senior leaders across the military, government, public sectors, and larger corporations.
Our mission is clear:
to elevate your strategic planning through challenge and innovation,
ensuring your leadership is both resilient and dynamic in the face of complex challenges.
Our Philosophy
Our approach is disarmingly straightforward yet genuinely impactful. We craft challenging and competitive sandbox simulations, providing environments where leaders like you can explore, experiment, and enhance strategic plans with precision and foresight.
By simulating real-world complexities in an affordable, risk-free, and, importantly, competitive setting, we provide a unique arena for you to explore, refine, and develop your strategies.
With our ‘enhanced and extended matrix wargaming’ approach, your team will engage in dynamic scenarios that mirror the intricacies of real-world challenges. These simulations are complemented by our deep expertise in strategic communications, ensuring that your plans will resonate deeply with your target audiences, telling compelling stories that drive action.
Our Knowledge, Skills and Expertise
Based in the UK, our team brings experience operating across NATO, the EU, the Middle East, and the Indo-Pacific. Together, we form a tapestry of interesting and insightful professionals drawn from diverse fields, including technology, finance, media, academia, and defence, all united by a common goal—to drive strategic success.
Our collective expertise spans the broad spectrum, ensuring comprehensive coverage of your needs:
Wargame Design and Facilitation:
Strategic and Campaign Planning:
Military and Cross-Government Planning:
Strategic Communications and Information Operations:
Story Crafting and Behavioural Psychology:
Digital and Social Media Strategy:
Training and Capability Development:
At i3 Gen, we cherish:
Professional Challenge and Strategic Insight
Effective Communication
Cognitive Diversity
Actionable Insights
What sets i3 Gen apart is our unique blend of talent and thinking. Our team is drawn from diverse backgrounds, creating a rich consultancy fabric. Our team are hybrid thinkers who bridge strategic foresight with tactical pragmatism. We combine military and civilian perspectives to enrich every client engagement, and we cap it off with an inherent desire to make a significant, positive impact on the world.