Improving Communications and Engagement. Marketing with a Digital and Social Media Focus. InfoOps Capability Builder.

Judgment Books

Narratives, Stories, and Facts

 ‘Lies, Damned Lies and Statistics’ is a phrase popularised by, and sometimes erroneously attributed to, Mark Twain. It speaks to the malleability of ‘Facts and Figures’ when seeking to convey a point of view and grant it some degree of authority — because of course, if you provide independent evidence that seemingly supports your argument,…

What type of communicator are you, Preacher or Missionary?

You have probably heard the expression, “Preaching to the Choir!” or variants of that phrase? So that we are on the same page, or to stay within metaphor — ’reading from the same hymnbook’… Preaching to the Choir means that your audience is already convinced and is on message, therefore, unless you are objective is to reinforce…