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Seeing Red

Seeing Red! – What is Red Teaming, and what is its Value?

All Posts, Strategic Planning, Wargaming14th Apr 2021

BLUF: It is cheaper and safer to discover the flaws and opportunities for improvement in a safe environment with an effective Red Team, than to find out in the wild, facing real consequences and costs! In military circles there is a famous and, frankly clichéd, quote regarding planning; it’s often misattributed, misquoted or partially quoted…

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i3 Gen recognised with an Armed Forces Covenant Silver Award

Company, Military, News3rd Aug 2020

i3 Gen win Armed Forces Covenant Silver Award 2020

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Does Size Matter?

All Posts, Industry, Marketing, Military, Social Media, Strategic Communications, Training19th Jan 2019

Absolutely it does, longer is generally better, but it all depends on how you use it and what you want to achieve! This can be quite a controversial subject. What is the best length? Should it be short and easy or longer and more engaging?

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Judgment Books

Narratives, Stories, and Facts

All Posts, Industry, InfoOps, Marketing, Military, Strategic Communications, Strategy24th Jul 2018

 ‘Lies, Damned Lies and Statistics’ is a phrase popularised by, and sometimes erroneously attributed to, Mark Twain. It speaks to the malleability of ‘Facts and Figures’ when seeking to convey a point of view and grant it some degree of authority — because of course, if you provide independent evidence that seemingly supports your argument,…

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What type of communicator are you, Preacher or Missionary?

InfoOps, Marketing, Strategic Communications, Strategy17th Apr 2018

You have probably heard the expression, “Preaching to the Choir!” or variants of that phrase? So that we are on the same page, or to stay within metaphor — ’reading from the same hymnbook’… Preaching to the Choir means that your audience is already convinced and is on message, therefore, unless you are objective is to reinforce…

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