What type of communicator are you, Preacher or Missionary?
Preaching to the Choir! You have probably heard the expression, “Preaching to the Choir!” or variants of that phrase? So that we are on the same page, or to stay within metaphor — ’reading from the same hymnbook’… Preaching to the Choir means that your audience is already convinced and is on message, therefore, unless you are […]
Seeing Red! – What is Red Teaming, and what is its Value?
BLUF: It is cheaper and safer to discover the flaws and opportunities for improvement in a safe environment with an effective Red Team, than to find out in the wild, facing real consequences and costs! In military circles there is a famous and, frankly clichéd, quote regarding planning; it’s often misattributed, misquoted or partially quoted […]
Does Size Matter?
Absolutely it does, longer is generally better, but it all depends on how you use it and what you want to achieve! This can be quite a controversial subject. What is the best length – Should it be short and easy or longer and more engaging? There seems to be quite a wide range of […]
Narratives, Stories, and Facts
Damned Lies and Statistics’ is a phrase popularised by, and sometimes erroneously attributed to, Mark Twain. It speaks to the malleability of ‘Facts and Figures’ when seeking to convey a point of view and grant it some degree of authority — because of course, if you provide independent evidence that seemingly supports your argument, then […]