Does Size Matter?
Absolutely it does, longer is generally better, but it all depends on how you use it and what you want to achieve! This can be quite a controversial subject. What is the best length? Should it be short and easy or longer and more engaging?
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Narratives, Stories, and Facts
‘Lies, Damned Lies and Statistics’ is a phrase popularised by, and sometimes erroneously attributed to, Mark Twain. It speaks to the malleability of ‘Facts and Figures’ when seeking to convey a point of view and grant it some degree of authority — because of course, if you provide independent evidence that seemingly supports your argument,…
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